With everywhere in lockdown until Spring and holiday properties sat empty, now would be a great time to have your holiday let promotional images refreshed.
For the duration of February 2021 I am offering a 25% discount on my holiday property photography (and video) prices.
The BBC recently ran a story predicting a boom in ‘staycations’ this year as many people will still be unwilling to travel abroad. Holiday let bookings will see a marked increase as people flood to North Norfolk for an amazing break at the coast and if your property isn’t looking it’s best on all of your marketing material then you may not be first choice.
If your website features out of date/blurry/dull/iphone images it isn’t going to encourage people to book. High quality, sharp, bright, professional images, send a message – a message that you care about quality, that the property is going to be clean, well maintained and inspires confidence in potential clients. It’s proven that properties that have professional photos are booked quicker and command a higher price than just throwing up some pics shot on an iphone.
Interiors – Over the last 15 years I have developed a system for photographing interiors to ensure they look bright, spacious & welcoming. Whether it’s a country mansion or a cosy shepherd’s hut, the key is to capture the atmosphere and ensure that interested clients can imagine themselves spending time there. I generally aim to shoot rooms from at least two different angles and (using a combination of the very best wide-angle lenses, long exposures and a hint of balanced bounce-flash) maintain natural colours to show off the spaces.
Details – Often a wide shot isn’t enough to fully capture the character of a property so I make sure I spend a little time capturing the details which make each place unique. I often crop these detail shots to a square format as I feel it works well but also means they can be used on Instagram where the little details can really make your property stand out.
Exteriors – It’s important to show the outside spaces, whether that’s just a backyard with a bbq or an expanse of gardens with amazing views across the coast and a hot tub thrown in for good measure. At this time of year many outdoor spaces aren’t looking their best so in this offer I am including a guaranteed revisit price of £50 if you would like me to head back in late Spring/Summer to get some more shots of the exteriors when the trees are in leaf and flowers are out.
Aerial Images – As a holder of UK CAA Operational Authorisation I am able to offer aerial photos of the property included in the cost. Many Norfolk properties are situated in amazing locations so whether it’s surrounded by farmland or close to the coast, a few drone shots can show your potential clients the exact location and proximity to amenities/beaches, etc.
Files – Since most holiday properties use a keysafe I am happy to let myself into a property and work alone to get the shots required. Images are then processed within 48 hours and supplied as fully finished, high-resolution images files via a Dropbox link. I can also supply a folder of web-sized images ready for use on your website or social media without any need to resize.
Online gallery – I include an online preview gallery hosted on my website to allow you to quickly & easily see all of the files. My online property gallery is here – Norfolk Property Photography.
No usage restrictions – All images supplied are yours to use as you wish, I don’t have any licensing restrictions (although if images are submitted for online/print publication I would ask they they are credited to christaylorphoto.co.uk).
Travel fee – the only potential extra cost on top of the shoot fee is a travel fee for properties more than 15 miles from Sheringham. The charge is 50p per mile for the round trip.
My usual hourly rate is £250+vat per hour but with the February discount the hourly rate is just £187.50+vat
I usually allow approximately 1.5hrs for a 2/3 bedroom property, larger properties can take between 2 hours to 4hrs. For really large places I have a half day rate, usually £750+vat but with this offer the half day rate is £562.50+vat
Considering the increase in booking numbers and potential increased property booking fees many of my previous clients have said they have found it to be a very worthwhile investment in their business which has boosted bookings, increased turnover and hugely elevated their website/social media profile.
With video becoming a hugely important media these days, both for client engagement and Google ranking points, many clients are also requesting short films of their holiday properties. This can include drone footage and along with captions and music really capture’s the imagination.
The time needed to shoot video footage is usually about the same again that it takes to photograph a property so double time would need to be allowed. The shoot fee includes supply of the raw video footage as clips. If a fully finished, short film, ready for website embedding or social media is required there is an additional edit fee of £75+vat p/h. As an estimate, a two minute long film usually take approx 3hrs to get to the first edit stage.
Examples of my video work can be seen on my Vimeo channel here.
I’ve been lucky enough to photograph for many of North Norfolk’s finest holiday properties including Barn Drift at Cley, Salt at Sheringham, Beachside, Sheringham, The Pigs, Edgefield, Byford’s, Holt, Blakeney House, and many, many more.
To book your holiday property shoot please get in touch either by emailing me at firstname.lastname@example.org or phoning 01263 821589 / 07941009745
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